For ComplexCon 2024 I served as the lead designer behind music label giant DefJam's custom booth. I was tasked with designing a space that would embody DefJam's refined aesthetic and invite customers/enthusiasts to come in and explore the various attractions inside. The space was designed and rendered entirely in 3D, after which I worked closely with fabricators to build the space in real life and maintain the essence of the digital design. Over the course of two days, the booth experienced high volumes of foot traffic and fan engagement, as part of a convention that attracted over 60,000 attendees and generated over $20M in sales.