Client

Soulection

Year

2021-2025

Across the last four years I have been a frequent collaborator of Soulection Records, working to create festival+performance visuals, merchandise designs, branding+marketing content, and more. In addition to developing suites of visual material for their individual artists, I have also worked closely with the brand to help design experiences across their ventures in real-estate, Web3, and music releases.

Festival + Performance Visuals

Soulection Community Gems were made available to the public in 2023 as a way to engage with long-time fans and enthusiasts in the crypto space. The Gem's were free to procure and served as a gentle cryptocurrency onboarding experience for first time holders. By holding these digital Gems, fans were given access to exclusive Soulection radio mixes and priority entrance to their events. Very simply. I designed these tokens to feel vibrant and fun. I wanted to create something that would embody Soulection's refined but colorful aesthetic, all while remaining pleasing to look at in ones crypto wallet - which was ultimately confirmed by over 10.2K of these Gems being minted.

2025